The Ultimate Fighting Championship, which Station Casinos’ Fertitta brothers took from the fringe company once described by John McCain as ‘human cockfighting,’ up to a global sports empire, was sold by the brothers for $4 billion.
The championships owner that is new US talent agency WME-IMG, that has been supported into the deal by private equity teams Silver Lake and KKR, since well as the household investment workplace of Michael Dell, founder of Dell computers.
The Fertittas, who can retain minority that is passive in the company, paid simply $2 million for the brand and its assets in 2001, at a low point for the championships.
Becoming a Heavyweight
UFC was dogged by accusations of brutality and vilified by politicians during the time, perhaps not least of which was senior U.S. Senator John McCain from Arizona, whom assisted persuade 36 states to ban ‘no-holds-barred fighting’ and spend per view providers to take it off from their schedules.
It had been banned in New York just before UFC 12 was due to kick off, forcing organizers to find a new venue, in Alabama. New York only lifted that ban earlier in the day this 12 months.
But under the Fertittas’ stewardship, UFC gained a new degree of respectability as promoters worked with state athletics commissions to impose new rules that curbed a few of its previous exce Read more